Missed-call ROI calculator
How much revenue do missed calls cost you?
Every unanswered call is a job that may go to a competitor. Move the sliders to estimate what missed calls cost your business each month — and how much Lippy could help you recover by answering ~100% of them.
Your numbers
30
30%
$300
22
Missed calls / month
198
of 660 total calls
Est. revenue lost / month
$20,790
at the conversion assumption below
Estimated revenue Lippy could recover
$20,790
per month
$249,480
per year
46× estimated return vs. plan cost
Net $20,340/mo after the $450/mo Team plan
No credit card required. We'll walk through your exact call volume.
How we calculate this
These are conservative, directional estimates — not a guarantee. We show every step so you can check the math against your own numbers.
The formulas
- Monthly calls = calls/day × business days/month
- Missed calls = monthly calls × % missed
- Revenue recovered = missed calls × Lippy answer rate × conversion rate × avg job value
- ROI = recovered revenue ÷ plan cost
Our assumptions
- Lippy answers ~100% of inbound calls (no voicemail, no hold).
- Only 35% of recovered calls are assumed to convert into a booked job — a deliberately conservative rate.
- Plan cost is the representative Team plan at $450/mo (billed monthly).
- Figures are estimates and may vary by industry, staffing, and call mix.
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